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Profit Margin & Markup Calculator

Calculate Gross Profit, Profit Margin %, Markup %, Target Selling Price, and Net Profit after fees & expenses.

Free Online E-Commerce & Retail Profit Margin Calculator

Calculate Gross Profit, Gross Margin percentage, Markup percentage, and Net Profit after deducting shipping, payment processing fees, and marketing expenses. Find your ideal selling price based on a target profit margin.

Enter cost and selling price to calculate profitability.

What is the difference between Margin and Markup?

Profit Margin is the percentage of revenue that is profit: (Revenue - Cost) / Revenue. Markup is the percentage by which the cost is increased to reach the selling price: (Revenue - Cost) / Cost.

How to use it

  1. Enter the product's Cost of Goods Sold (COGS) and Selling Price.
  2. Add optional payment gateway fees (%) and shipping/advertising costs ($).
  3. Or switch to Find Selling Price by Target Margin to compute the required retail price for a desired profit level.
  4. Copy the itemized unit economics summary or print the report.

Frequently Asked Questions (FAQ)

Why is my Gross Margin different from my Net Profit Margin?

Gross Margin only subtracts the direct cost of goods (COGS) from revenue. Net Profit Margin subtracts all operating fees, merchant processing charges, shipping, and advertising costs.

Can a profit margin be higher than 100%?

No. Gross Profit Margin cannot exceed 100% because profit cannot be greater than total revenue. However, Markup % can easily exceed 100% when selling price is more than double the cost.

SEO & Web Development Applications

Using clean, validated developer and content utilities ensures your web pages load fast, execute cleanly, and follow technical web standards—all key factors for search engine indexing and user experience.

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